Betfair Betting Exchange Review

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10/10

Background

Betfair is the trading name of Betfair Limited, which was founded in August 1999. Unlike fixed odds bookmakers such as William Hill, Ladbrokes, betfair is a betting exchange, allowing customers to choose whether to back a selection or instead effectively act as the bookmaker themself and lay a selection instead.

Website (10)

Betfair is an exchange so the website is completely different from other bookmaker. The site allows thousands of users to trade with each other. The website is very slick, quick and user-friendly.

Odds and Markets (10)

Although betfair claim that their odds are, on average, 20% better than fixed-odds bookmakers, this largely depends on the liquidity available on a certain market.

Customer Service (10)

The Betfair customer service is excellent. Naturally, betfair have to deal with a far wider range of queries than you'd get with a normal bookie and the operators are polite and knowledgeable. Their Helpdesk is manned 24/7 by English speaking brokers and you can contact them by email and telephone. They aim to respond to all email queries within four hours and are generally true to their word.

Introductory Offer (10)

£25 free matched bet

Verdict

There are so many things to get excited about if you're a betfair customer. The In-Play service offered, especially for horse racing, simply can't be bettered by fixed-odds bookmakers due to trader limitations.

Visit Betfair

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