New Customer Offer
When it comes to bookmakers with experience, they don’t come any bigger than William Hill (williamhill.co.uk). The Leeds-based company were founded in 1934 and operate over 2,000 licensed betting offices in the UK.
In addition to shops and online, Hills have a huge telephone betting operation and claim to now have nearly 300,000 customers.
Odds and Markets
Hills offer a solid range of markets to customers, although most of the sports and betting opportunities cater more for UK-based customers than worldwide. They tend to push the boat out for major televised football matches, offering all sorts of goal and corner-related propositions.
Once you've logged in and selected your sport, the layout is intuitive and it’s very simple to find a range of markets on your choice of event. The use of flash is quite neat when revealing or closing the list of events, while placing a bet couldn’t be easier.
Hills lose marks for customer service due to not clearly supplying a telephone number on their website. Instead, they provide a wide range of FAQs (the search box was used to find the phone number!), while they have an online form for any emailed queries. However, they are very quick to response and are nearly-always helpful and polite.
Customer Service Email
Customer Service Telephone Number